The Omni Experience Takes Flight

Lets face it: marketing today is complicated. Managing all consumer  touch points requires working with multiple vendors, which makes  efficiency and obtaining holistic insights challenging. We believe it's time for a better
approach - the omni experience - which consolidates all channel offerings into a single platform and  dashboard for full transparency into the customer funnel -  and helps marketers get back to actual marketing.

This is a part of our larger vision to drive  the marketing industry forward with the people, innovative thinking and transparency that go beyond what is possible.

Our Mission

Traveling an ever-expanding technological landscape, today's consumer has no borders. This makes it an especially exciting time for brands. That’s why our mission is to empower clients with solutions that go beyond the expected, from superior service and technology to consumer-centric insights that drive better results. This means offering real-time insight into campaign performance across multiple channels and devices. It means maintaining a bird's eye view of purchasing paths. And it means discovering new opportunities to facilitate global expansion.    

Our Company

With nine offices around the world, our global marketing services span affiliate, search, mobile, lead generation, display and attribution. The recent merger of LinkShare, MediaForge, Paid Search, DC Storm and Popshops under Rakuten Marketing means we offer the highest level of specialization in our core services combined with an integrated approach to simplify what has become an increasingly complex digital marketing space. In 2014, we launched Cadence, our omnichannel attribution platform that provides a single point of install and cross channel insights to optimize media spend. Our company is headquartered in New York City and has offices in Australia, Brazil, Japan, Singapore, the United Kingdom, France and Germany and throughout the United States.

Our leadership team

Executive Committee

Tony Zito

Chief Executive Officer

Liane Dietrich

Chief Operating Officer

Ken Dorward

Chief Financial Officer

Reginald Rasch

General Counsel & Corporate Secretary 


Mark Haviland

Managing Director, Europe & Australia

Service Leaders

Adam Weiss

GM & SVP, Rakuten Affiliate Network

Adam Grow

GM & SVP, Rakuten Display 

Chad Jaquays

GM & SVP, Rakuten Search

Chad Blodgett

Senior Vice President, Omnichannel

James Collins

GM & SVP, Rakuten Attribution

Regional Leaders

Anthony Capano

Managing Director, Australia

Alessandro Gil

Managing Director, Brazil

Rakuten Global

Rakuten Group is one of the world's leading internet service companies, providing a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. Rakuten is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees and partner staff worldwide. To learn more, we invite you to visit our global home.