Web Production Specialist

Job Description:

The Web Production Specialist will optimize online marketing campaign effectiveness for Rakuten Affiliate Network advertisers through development of affiliate communications including HTML emails, newsletters, promotional communications, and user interface communication vehicles.

Responsibilities: 

  • Develop all advertiser and campaign specific communications including emails, newsletters, promotional communications, and interface communication vehicles (for publishers).          
  • Design (HTML) and develop copy for all communication channels          
  • Support client services department with HTML programming requests          
  • Create and disseminate Rakuten Affiliate Network communications for Advertisers and Publishers          
  • Develop banner creative and text links for Rakuten Affiliate Advertiser campaigns          
  • Design infographics and other creative projects

Required Skills and Experience:

  • Entry level candidates welcome. Bachelor’s degree required. Preferred experience could include 1-2 years’ experience in marketing communications with HTML design experience, preferably in interactive marketing.          
  • Expertise in HTML, CSS, PhotoShop and web technologies.          
  • Experience with newsletter, email, and website creation and layout. Knowledge of best performing/converting designs. Ability to incorporate brand effectively.          
  • Strong copywriting skills. Proven ability to craft a concise message to targeted and mass audiences.
  • Able to adapt communication to medium (emails, websites, presentations, etc). Experience developing strong call to action.          
  • Direct or online marketing experience preferred. Experience with creative testing for optimized conversion. ·         Experience with mobile responsive HTML a plus.          
  • Experience with JavaScript, PHP, XML a plus.          
  • Ability to prioritize work, set expectations, and meet deadlines. Ability to produce consistent, quality work on time and within budget.        
  • Comfortable working in a fast-paced environment          
  • Must be results driven, enjoy problem solving, and passionate about being challenged.