Viator expands retargeting success internationally

Viator’s campaign in the U.S. had created a 139% lift in revenue from site abandoners, and an 18% higher average order value. Since Viator is an international platform, Vice President of Marketing, Kelly Gillease, made a strategic decision to extend this success to consumers in three additional key countries – the U.K., Australia and Canada -- with Rakuten Display.


  • Applied our dynamic creative technology to Viator’s international retargeting campaign to feature feeds of personalized travel destinations
  • Engaged consumers in a shopping experience without requiring them to leave the page they were browsing when the ad appeared
  • Complemented with a special offer to incent consumers to convert
  • Ran custom campaigns in each market, as opposed to making international media buys based on its U.S. ad strategy
  • Targeted each market during its peak travel season to reach the right consumers at the time


  • International retargeting ads multiplied Viator's site retargeting opportunity by 148%
  • Engagements increased by 148%
  • Click-throughs increased by 141%
  • Unique consumer purchases increased by 120%
  • Retargeting revenue increased by 100%
  • Post engagement revenue increased by 98%

Long-time customer Viator looked to Rakuten Display to innovate ways to increase revenue internationally.

Rakuten Display worked to expand successful U.S. strategies to international markets.

Rakuten Display helped Viator increased ad impressions by 148%, engagements by 148%, click-throughs by 141%, unique consumer purchases by 120%, post engagement purchases by 95%, overall revenue by 100% and post engagement revenue by 98%.