Viator

Viator expands retargeting success internationally

Overview:
Viator’s campaign in the U.S. had created a 139% lift in revenue from site abandoners, and an 18% higher average order value. Since Viator is an international platform, Vice President of Marketing, Kelly Gillease, made a strategic decision to extend this success to consumers in three additional key countries – the U.K., Australia and Canada -- with Rakuten Display.

Strategy:

  • Applied our dynamic creative technology to Viator’s international retargeting campaign to feature feeds of personalized travel destinations
  • Engaged consumers in a shopping experience without requiring them to leave the page they were browsing when the ad appeared
  • Complemented with a special offer to incent consumers to convert
  • Ran custom campaigns in each market, as opposed to making international media buys based on its U.S. ad strategy
  • Targeted each market during its peak travel season to reach the right consumers at the time

Results:

  • International retargeting ads multiplied Viator's site retargeting opportunity by 148%
  • Engagements increased by 148%
  • Click-throughs increased by 141%
  • Unique consumer purchases increased by 120%
  • Retargeting revenue increased by 100%
  • Post engagement revenue increased by 98%
Viator

Overview
Long-time customer Viator looked to Rakuten Display to innovate ways to increase revenue internationally.

Solutions/Services
Rakuten Display worked to expand successful U.S. strategies to international markets.

Success
Rakuten Display helped Viator increased ad impressions by 148%, engagements by 148%, click-throughs by 141%, unique consumer purchases by 120%, post engagement purchases by 95%, overall revenue by 100% and post engagement revenue by 98%.