Customer data tells retailers and publishers a lot. They know, in a high level of detail, how they performed relative to 2015. They know which products and categories broke out and which suffered. They may have a sense for the customer segments that thrived and those that came up short. But what's the story here? By scrutinizing the details, there is risk that we can lose the narrative.
In this session, Slice’s Principal Analyst, Ken Cassar, will provide a retrospective on 2016, providing attendees with benchmarks for their categories and customer segments that will help contextualize their own data. Ken will also talk to the broad e-commerce trends that began to emerge during 2016 that will shape 2017 and the years ahead.
Speaker: Ken Cassar, Principal Analyst, Slice