Symposium San Francisco 2015

Symposium San Francisco was held on January 28-29 at the InterContinental Hotel and was the largest it has ever been with over 500 attendees! We hope to see you at the next Symposium! 

Symposium San Francisco 2015

Event Details

When & Where


Wednesday, January 28, 2015
  • For both new and experienced Rakuten Affiliate Network Advertisers: Learn what it takes to manage a successful affiliate marketing program. This full-day session includes updated lectures, Publisher panel discussion, hands-on training, break-out sessions, templates and action plans to take with you. Meet and learn from top Rakuten Affiliate Network program managers and Publishers. Click here for more details.

    (Cost $499 online/$599 at the door)

  • There is designated meeting space available in the Huddle Room. Tables can be purchased for $1,000, contact You may book specific tables in the Huddle Room through Pathable.

  • The Welcome Reception will take place on the Pacific Terrace at the InterContinental Hotel. Join other attendees for cocktails and heavy hors d'ouevres.

Thursday, January 29, 2015
  • 8:00 AM—9:00 AM
    Registration & Contintental Breakfast
  • 9:00 AM—9:30 AM
    Opening Remarks
  • With insights (and video clips!) culled from hundreds of fresh ethnographies and interviews, consumer psychologist, Kit Yarrow, will take attendees on a tip-filled, guided tour of the radically revised minds and hearts of today’s consumers.  Kit will share surprising findings that demonstrate significant shifts in how, when and why consumers shop and buy.  She’ll then illustrate, with case examples, five key strategic adjustments that every marketer needs to make.

    Kit Yarrow, Ph.D  

  • 10:30 AM—10:45 AM
    Networking Break
  • Learn about Rakuten’s proactive approach to utilizing various data sources to implement client strategies. In this session, you will learn valuable insights on tracking the consumer journey, gaining cohesive competitive benchmark intelligence, and how to put this data into action for 2015.

    Kanishka Agarwal, Chief Data Officer, Slice Intelligence
    Alex Czurylo, Vice President, BI & Analytics, Rakuten Affiliate Network
    Lewis Lenssen, Strategy Director, Rakuten Attribution

    Download the Presentation

  • Publisher Showcase will highlight five thriving publishers within the Rakuten Affiliate Network.  Each publisher will take the stage for 10 minutes to present on what they do, the opportunities within their platform, and how they can partner with advertisers.  This session is a tremendous opportunity for advertisers looking to explore new relationships or expand on existing relationships. For Publishers it is a chance to learn more about what is happening with the space.  

    Publishers Include:
    Buzztala,, Who What Wear, WowYow, YROO

  • 12:30 PM—2:00 PM
  • Attend one of our three Strategy Sessions to learn different strategies to help grow your business. Indiviudal sessions can be selected during the registration process. 

    Session Topics:

    • Online Consumers in Emerging Markets: Understanding the Opportunities and Planning for the Challenges
    • Rakuten Marketing Holiday Analysis: Descriptive and Beyond
    • The Omni Experience Featuring e.l.f

    View session descriptions

    How can you create efficiency in your processes and leverage data? How can you integrate more with the Rakuten Affiliate Network and advertisers? Join us to learn about the new tools the Rakuten Affiliate Network and Walmart LABS teams have been cooking up to help publishers innovate and thrive.

    Ankit Gupta, Principal Engineer, WalmartLabs

  • Rakuten Marketing's famous DealMaker! This 3 hour block of time allows attendees to meet with current and future business partners in the DealMaker room. There will be 30+ DealMaker tables representing both Advertisers and Publishers.

  • Join friends and partners for the Symposium San Francisco After Party! The event will be at AT&T Park, home to the 2014 World Champion San Francisco Giants. Shuttle will be provided from the InterContinental Hotel. Open bar and food will be served and private tours of the stadium will be offered. Capacity is limited - tickets can be purchased during registration.

About The Attendees

Rakuten Marketing Symposium events are the premier gathering place for online performance marketing leaders. Attendees have included hundreds of executives from top companies doing business online, representatives from leading and innovative publisher websites, and online marketers from Rakuten Marketing's client base of over 600 advertisers.

LEARN MORE About our attendees
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