Smartbargains leveraged and heavily implemented co-branded landing belts and custom landing pages as key strategies in optimizing and growing their affiliate program.
Increase conversion and improve these metrics to allow Smartbargians and our affiliates’ efforts to generate more business.
- •Leverage co-branded landing belts to increase conversions.
- •Enhance the affiliates brand as the belt provides legitimacy and a smooth transition/experience from the affiliate site to Smartbargains.
- •Also, create a strong recruiting and optimization tool at the same time as affiliates are eager to increase conversion, improve and establish their brand.
- •Created landing pages that doubled the amount of links on the page, called out two times the amount of promotions, provided links to departmental, categorical, sub-categorical, brand and product pages, mixed text with text, category and product images. Smartbargains wanted to create an experience that all types of shoppers could relate to.
- •Smartbargains, on 58% of the days mentioned above, sent its affiliate coupon traffic to its regular homepage
- •On 21 of this 56 day period, the same affiliate traffic was sent to a custom landing page designed to optimize the affiliate program
- •The increases in 5 key metrics show how this custom experience was able to outperform that of the regular homepage, even though traffic was sent to the regular homepage for 11 extra days.