Select Your Service
Rakuten Affiliate Network
Formerly Rakuten LinkShare
Formerly Rakuten MediaForge
Formerly DC Storm
San Mateo November 26 2016
Rakuten Marketing, a leading technology company that enables brands to capture sales through data-driven marketing, today reveals consumer shopping behaviors during the busiest shopping season of the year.
"As consumers are growing more and more comfortable shopping on their phones and tablets, the timetable is opening up for brands to reach them during the holiday shopping season," said Tony Zito, CEO, Rakuten Marketing. "Our data has shown that most shoppers who buy something between Thanksgiving and Cyber Monday start shopping six days earlier, and almost half will check a coupon or cashback site to make sure they leverage any last-minute deals."
Other Rakuten Marketing retail data highlights include:
"The shifting timeframe of the holiday retail season is indicative of a wider trend that shows consumers are moving to mobile," continued Zito. "Shoppers, who are able to browse deals from their homes and get retail alerts on-the-go throughout November, aren't limited to the traditional midnight line outside of shopping malls. We're excited to see how these trends will affect Cyber Monday activity and predict that sales will continue to increase."
About Rakuten Marketing
Rakuten Marketing's industry leading solutions empower marketers to thrive in their evolved role and achieve the full potential of digital marketing, efficiently and effectively, with data-informed insights that create consistent, engaging and influential experiences across screens. Offering an integrated solution, along with unique insights and consultative partnerships, Rakuten Marketing delivers the tools that marketers need to increase efficiency, productivity and performance. Rakuten Marketing is a division of Rakuten Inc. (4755: TOKYO), one of the world's leading Internet service companies. The company is headquartered in San Mateo, California, with offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. Follow us on Twitter or learn more at http://rakutenmarketing.com.
PR Contact Information