PurseBlog

Successful affiliate strategy leads to increased site traffic

Overview:
PurseBlog and PurseForum are the Internet’s largest, most popular sources of news and information on designer handbags and accessories. PurseBlog is the premier destination for luxury accessory fanatics while PurseForum is the number one fashion forum on the web with a goal to provide unique and engaging content that gets readers both talking and shopping.  

In 2005, Megs Mahoney Dusil and Vlad Dusil were college students who launched PurseBlog and PurseForum. Megs’ passion for handbags and Vlad’s knowledge of website development and design were a perfect combination. Almost ten years later, with the help of Megs and Vlad, the sites continue to expand.  

Now based in New York City, what started off as something “fun” has turned into a full time job for Megs, Vlad and their growing staff. As the sites’ popularity increased, readers latched onto editorial coverage. Beyond that, these readers have turned into loyal and influential shoppers. Readers and members are so dedicated to the sites that they even organize meet-ups around the world to meet and talk all about accessories and shopping!  

Marketing Objectives:
When the sites first launched, Vlad, was very familiar with affiliate marketing. In 2004/2005, his computer programming and engineering professors were talking about how blogs were the next “big thing”. He took this to heart and researched how to monetize. After starting with Google AdSense, he took the marketing efforts to the next level – affiliate marketing. 

PurseBlog’s model is perfect for the affiliate channel because it provides unique and custom content appealing to both readers and advertisers alike.  

Strategy:
Affiliate marketing with Rakuten Affiliate Network (formerly LinkShare) was an obvious choice. Rakuten Affiliate Network provides advertisers that readers gravitate towards – the big name fashion houses. With robust deep linking and reporting capabilities, Rakuten Affiliate Network was able to provide PurseBlog with a detailed analysis of what readers are interested in both reading and buying. The partnership created a wonderful brand alignment with well-respected fashion brands. Social media is also a key player in PurseBlog’s success. They were able to improve and enhance different demographics. Using Rakuten Affiliate Network, they can now see shopping patterns, trends and conversion across all platforms. This data helps pitch campaigns to advertisers while showing the wide and varied reach PurseBlog can deliver.   

All editorial pieces on PurseBlog are customized by relying heavily on editors to pick up on trends and what’s happening around the web.  Keeping up with what’s new and trending helps to give readers the content they are looking for which keeps them coming back to the site. The use of the Deep Linking tool was critical to maintain the demand of the site. This tool helped to generate any affiliate link that was needed as quickly as possible.  

From an operational perspective, a strong and reliable reporting system was vital. Rakuten Affiliate Network was able supply a wide variety of data quickly and efficiently while maintaining all partners and their related information.  

Success:
PurseBlog and PurseForum have grown to be authority sites in the luxury accessory space.

  • PurseBlog has over 1 million unique visitors and over 2.25 million page views a month
  • PurseForum has over 3.5 million unique visitors and over 29 million page views a month
  • Both sites have established long-standing relationships with big name brands
  • Both sites continue to successfully provide readers with direct access to products they yearn after  

As the sites continue to grow, PurseBlog has been able to use the success through the affiliate channels to begin expansion into other verticals. Not only are the sites able to provide metrics, but they can also provide specifics about ability to drive volume converting into sales.  

Future Plans:
PurseBlog and PurseForum plan to continue building out their affiliate channels and direct relationships with new and existing advertisers. Both sites plan to expand into other luxury accessory verticals driven by the demand of readers and advertisers looking for the same content quality in a wider variety. PurseBlog attributes their success to the fact that they always put their readers and advertisers first. They consistently listen to their loyal following while also watching performance on the backend. There is a lot of excitement from their impending expansion, and they look forward to continuing a great partnership with Rakuten Affiliate Network and their loyal readers.

PurseBlog

Overview:
A successful affiliate marketing strategy has transformed PurseBlog and PurseForum into the Internet's most popular destination for luxury accessory admirers.

Success:
PurseBlog has over 1 million unique visitors and over 2.25 million page views a month and PurseForum has over 3.5 million unique visitors and over 29 million page views a month.

Future:
Both sites plan to expand into other luxury accessory verticals driven by the demand of readers and advertisers looking for the same content quality in a wider variety.

A message from PurseBlog:
“As a fashion site, our readers gravitate towards high end luxury fashion brands. Not only does the Rakuten Affiliate program work with the majority of these brands, but the program also provides all the tools our editors and data analysts need to make informed decisions. Our editors have the ability to create custom links in the matter of seconds while our analysts can pull a variety of reports at a moments notice. This gives our team the power to monitor sales, commissions and industry trends at any given time.” 

- Megs Mahoney Dusil
  CEO and Co-Founder
  PurseBlog and PurseForum