Pimsleur

Publisher outreach and aggressive commission structure lead to increase in sales

Overview:
Pimsleur is a scientifically-proven and completely portable method developed by Dr. Pimsleur to learn a language in just 30 minutes per day. Available in over 60 languages, Pimsleur's courses have been at the forefront of foreign language instruction for 50 years. Pimsleur is an imprint of Simon & Schuster Audio, a division of Simon & Schuster, Inc.

Marketing Objectives:
Pimsleur discovered affiliate marketing after seeking a cost effective way to grow their direct-to-consumer traffic. Starting an affiliate program was crucial to ensuring their limited resources were spent on the most profitable channels to kickstart their online growth. They chose Rakuten Affiliate Network for their professionalism, reach and leadership. After having a successful program with Rakuten Affiliate Network for the past two years, affiliate marketing is now a key component to Pimsleur's holistic marketing strategy. 

Strategy:
Pimsleur decided on an aggressive tiered commission structure that benefited both small and large publishers. In addition, they focused on providing many creative assets to publishers and focused on renewing banner ads and offers on a monthly basis. Their strategy also focused heavily on publisher outreach. Pimsleur found success in sponsoring Rakuten Affiliate Network Symposium events in order to gain greater visibility within the network. Networking opportunities available at events also proved to be a crucial part of Pimsleur's strategy for forging partnerships. 

Success:
Pimsleur originally hoped to increase monthly sales by 5% in 12 months, but surpassed that goal in a shorter time than expected. From Q1-Q3 2013-2014, Pimsleur's program saw a 78% increase in revenue. Publisher performance from this period has also seen triple - and in some cases quadruple - digit increases.

Future Plans:
In the future, Pimsleur plans to further relationships with niche publishers and expand their program internationally in 2015. In addition, Pimsleur will also be looking to foster strong relationships with content publishers. 

Pimsleur

Overview
Pimsleur is a scientifically-proven and completely portable method developed by Dr. Pimsleur to learn a language in just 30 minutes per day. 

Success
From Q1-Q3 2013-2014, Pimsleur's program saw a 78% increase in revenue. 

Future
In the future, Pimsleur plans to further relationships with niche publishers and expand their program internationally in 2015.