pcRUSH.com

A multi-network, multi-program initiative

Overview: 
To help differentiate its business in the competitive online computer reseller marketplace, pcRUSH determined that a performance marketing strategy would be key to building brand awareness, driving traffic and converting leads. 

Marketing Objective:
pcRUSH initially believed that maximizing its online presence and reaching the most active publishers required the company to launch programs on multiple networks including two of the biggest performance marketing networks. What they discovered through this strategy was inefficiency, inconsistent service, and differences in reporting all adding up to a less than optimal solution. The decision was made to consolidate to one network - Rakuten LinkShare. 

Strategy for Network Consolidation:

  • Proactive account management that would work closely with pcRUSH to develop fresh and targeted campaign strategies
  • Stringent adherence to compliance requirements and immediate action on potentially nefarious behavior
  • A user interface and various tools with a minimal learning curve so that pcRUSH employees could be up and running quickly
  • Detailed metrics and reports that are easy to understand
  • The ability to identify and foster strong relationships with publishers

Results:

pcRUSH was able to immediately see results.

  • Order active publishers grew by 46% in six months
  • Sales grew by 95% within six months
  • Sales growth came from a combination of organic sales, new-to-file customers, and increased sales through loyalty and rewards programs
pcRUSH.com

Overview
pcRUSH determined they should consolidate their affiliate channel to one trusted network after failing to see the results expected from running multiple programs on different networks.

Solutions/Services
pcRUSH wanted a high level of service, strong compliance capabilities against fraud, and a true strategic partner that understood the brand’s objectives.

Success
After launching on the Rakuten LinkShare network, order active publishers grew by 46% within 6 months while sales grew by 95%.

Future
Rakuten LinkShare provides pcRUSH with actionable strategic insights and ideas on highly targeted campaigns while having the confidence their program is protected against fraud.