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Rakuten Affiliate Network
Formerly Rakuten LinkShare
Formerly Rakuten MediaForge
Formerly DC Storm
To help differentiate its business in the competitive online computer reseller marketplace, pcRUSH determined that a performance marketing strategy would be key to building brand awareness, driving traffic and converting leads.
pcRUSH initially believed that maximizing its online presence and reaching the most active publishers required the company to launch programs on multiple networks including two of the biggest performance marketing networks. What they discovered through this strategy was inefficiency, inconsistent service, and differences in reporting all adding up to a less than optimal solution. The decision was made to consolidate to one network - Rakuten LinkShare.
Strategy for Network Consolidation:
pcRUSH was able to immediately see results.