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Omnichannel Marketing 

Omnichannel Marketing

By working with the omnichannel team at Rakuten Marketing, you’ll benefit from strategic budget management, improved multi-channel performance and a transparent view into the customer journey.

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Omnichannel Marketing

Learn how data-driven marketing can deliver an
omni experience for your customers.

Omnichannel Services 

Rakuten Marketing provides businesses with the marketing expertise to navigate a complex digital world.  We view marketing through the consumer's eyes, using each of our core service offerings to drive a holistic marketing plan that focuses on the experience of your customer.  



Omnichannel Technology

At Rakuten Marketing, we believe that transparency is essential.  That’s why all clients have access to our omnichannel attribution tool, Cadence Essential, at no additional cost.  Our platform provides cross-channel insights allowing advertisers to evaluate the true performance of their digital marketing. 

Understand how channels appear in the user journey 

Understand how channels appear in the user journey 

View channels side-by-side to compare metrics 

View channels side-by-side to compare metrics 

Deeper understanding of how display campaigns contribute to conversion 

Deeper understanding of how display campaigns contribute to conversion 

Flexible attribution logic 

Flexible attribution logic 



Rakuten Marketing Universal Tag
With the Rakuten Marketing Universal Tag, you are able to access a simple line of code that gives you the ability to integrate with the multiple services offered across Rakuten Marketing. This means less burden on your technical resources and quicker installation time.