Karmaloop

Targeted display ads increase sales

Overview:
Having successfully partnered with Rakuten Display, formerly MediaForge, an innovator in personalized retargeting, to implement cutting-edge product offerings, Karmaloop wanted to test the value of a new audience segmentation: gender-specific retargeting.

Strategy:
Created a specific strategy that took advantage of the value of personalization including creating a set of ads that utilized shopping behavior customization.  Customers were shown interactive display ads that included recently viewed products as well as gender specific creative sets.

Results:
We generated higher conversion rates, and improved retargeting performance:

  • Users who clicked through the male gender-specific ads were three times more likely to purchase than those who clicked through genderneutral ads.
  • Users who clicked through female gender-specific ads were two times more likely to purchase than those who clicked through gender-neutral ads. 
  • Users who were served with the gender-specific ads had a higher overall spend on the site (per thousand impressions), delivering an increase in revenue of 35 percent.
  • Overall click-through rate increased by 24 percent.
  • Average revenue-per-unique-user-reached by 24.7 percent.
  • Rakuten MediaForge increased Karmaloop’s retargeting average order value by nearly nine percent.
Karmaloop

Overview
Karmaloop partnered with Rakuten Display to reach their customers throughout the customer journey.

Solutions/Services
Rakuten Display used their expertise and award-winning technology to create unique strategies.

Success
Across a variety of metrics, including average order value and revenue per user, Rakuten Display was able to increase value.