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Rakuten Affiliate Network
Formerly Rakuten LinkShare
Formerly Rakuten MediaForge
Formerly DC Storm
Having successfully partnered with Rakuten Display, formerly MediaForge, an innovator in personalized retargeting, to implement cutting-edge product offerings, Karmaloop wanted to test the value of a new audience segmentation: gender-specific retargeting.
Created a specific strategy that took advantage of the value of personalization including creating a set of ads that utilized shopping behavior customization. Customers were shown interactive display ads that included recently viewed products as well as gender specific creative sets.
We generated higher conversion rates, and improved retargeting performance: