Affiliate reporting tools lead to increased sales

A passion for giving back to the community turns into a successful affiliate strategy.

Goodshop is the go-to place for consumers to save money on online shopping while giving back to charities, non-profits and schools. Goodshop features the best coupons and deals from thousands of stores on and the Goodshop iOS app. When a user shops, Goodshop donates a percentage of their purchases back to their favorite charity or school – at no extra cost.

Based in San Francisco, CA, Goodshop evolved as a product from Goodsearch, a Yahoo! powered search engine that donates to a cause each time you search. Overall, the site has over 6.3 million unique visitors a month, supports 114,000 causes, and raised nearly $12 million to support cancer research, find homes for stray dogs, clean up local rivers and more.

Marketing Objectives:
Early on, Goodshop realized that utilizing affiliate marketing with Rakuten Affiliate Network (formerly LinkShare) would allow users to raise even more money to support their favorite causes every time they decided to shop online. Consumers were capable of doing more than simply searching for ways to raise money for a charity, non-profit or school.

Affiliate Marketing Objectives:

  • Provide the best deals and coupons to users while increasing the money raised for each cause
  • Increase unique visits to
  • Build long-term partnerships with merchants and causes

In order to improve and track success, Goodshop regularly utilized the reporting and deeplinking tools that Rakuten Affiliate Network had to offer – specifically the Sales/Activity Report and the Top Products Report. These reports provided the important data necessary to create custom solutions for the needs of each merchant program and understand how merchant offers can be optimized to increase sales. Each tool helped to grow opportunities with exclusive offers while giving a better sense of what users wanted to purchase. Using co-branded pages combined with the deeplinking tool allowed for a fast and easy set-up which led to higher conversion rates and more successful partnerships.

Goodshop has seen substantial success with Rakuten Affiliate Network and has grown significantly over the past 2 years experiencing 334% growth from 2012-2014. With the help of the Rakuten Affiliate Network account teams, Goodshop was able to see YoY growth of 700% peaking in July of 2014. This remarkable growth in partner programs and conversions has enabled Goodshop to donate close to $12 million back to the 114,000 registered non-profit causes making Goodshop a leader in the industry of shopping for good.

Some of Goodshop's top merchant partners include: 1800 FlowersPuritan's PrideEmpire Today and Paula's Choice Skincare

Future Plans:
Going forward, Goodshop expects to continue to work very closely with merchant partners, users and causes to understand their emerging needs and provide solutions to best meet those needs. With Rakuten Affiliate Network, Goodshop also expects to continue rapid growth, build relationships with existing merchants, and sign up any US merchants that are not currently utilizing the site. The team at Goodshop is looking forward to finding new customers for merchants as well, including emerging areas such as in-store and mobile.


Goodshop provides online shopping consumers with online deals and the opportunity to give back to the community. 

Goodshop has seen 334% growth over the past two years since joining Rakuten Affiliate Network. They have been able to give back $12 million to the 114,000 registered non-profit organizations. 

Partnering with Rakuten Affiliate Network, Goodshop expects to see continual rapid growth while building relationships with new and existing merchants to continue to give back to non-profits, charities and schools. 

A message from Goodshop: 
“Partnering with Rakuten Affiliate Network has not just enabled Goodshop to experience 334% growth in the past 2 years, it has helped provide new customers to our merchants and support over 114,000 charitable causes. We look forward to continuing our partnership in the years to come.”
– Erica Hennes
Director of Marketing