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Rakuten Affiliate Network
Formerly Rakuten LinkShare
Formerly Rakuten MediaForge
Formerly DC Storm
Exede High Speed Satellite Internet is a super-fast Internet service delivered via satellite that delivers great speeds and is available virtually anywhere. With download speeds up to 12 Mbps, proprietary acceleration software and an entirely new technology on the ground, the Exede 12 service is a completely different experience compared with yesterday’s satellite Internet service.
Objective & Strategy:
Exede looked to the Affiliate Marketing channel as the primary vehicle for acquiring new online customers. Their objective was to create an Affiliate Marketing strategy that would grow their consumer base and control their cost per acquisition. Since a large percentage of their sales occurred over the phone, they wanted to focus on a Pay-Per-Call campaign.
Exede created a competitive call campaign to help on board active call publishers. Publishers were paid a flat dollar bounty for a valid call duration and the company was open to testing various promotional methods. New customers were offered an incentive that made it easy for them to install the service at no initial cost. The company also provided desktop and mobile-optimized landing pages for publishers who prefer to deliver click traffic. With these features, consumers that prefer to learn more about the product or service can browse the site before placing a call.
Finally, the company installed a dynamic phone code on each landing page. This code showcases the publishers’ unique phone # on the landing page so when the customer makes a call, the referring publisher receives credit for the call.
Many notable publishers have opted into the campaign driving thousands of calls per month, with a favorable Paid Call conversion rate. Through the RAN call analytics dashboard, the company has visibility into their publisher partner's promotional methods and call patterns. This information is used to support optimization meetings with their partners to continue to grow the program.
The company’s open approach to testing new or different promotional methods has worked in their favor: