Director of Product Marketing for Display Solutions

The Director of Product Marketing for Display Solutions will be responsible for understanding the market, competitive landscape, trends, and Rakuten Marketing Display technology to create compelling messaging and go-to-market strategy that drives revenue.

Responsibilities:

  • Market analysis, sizing, and understanding trends and the competitive landscape
  • Work with product teams to understand solution offerings and manage product launch process
  • Create content, collateral, messaging, presentations, thought leadership and train customer-facing teams on how to deliver the message and utilize materials
  • Work closely with sales enablement to coordinate training of customer-facing teams and to create internal training tools
  • Work across shares services marketing teams to plan and execute your product’s go-to-market strategy

Required Skills and Experience:

  • BA or BS Marketing or related field; MBA preferred
  • Experience with Commercial enterprise, mid-market, and SMB customer segments
  • Understanding of ad tech and/or digital marketing technology, the key players, and how the technology works
  • Experience in ad tech or digital marketing a must
  • Working knowledge of display, social & mobile advertising

Knowledge and Skills Required:

  • Excellent written and verbal communication skills
  • Knowledge of digital marketing strategies
  • Aptitude to understand advertising technology
  • Ability to work cross-functionaly to drive strategy for your product/solution area
  • Strongly analytical and able to multitask
  • Excellent influencing, problem-solving, and consensus-building skills
  • Ability to work in a fast-paced, deadline-driven environment
  • Ability to present content effectively to large audiences