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BeFrugal experiences 50% year over year growth with Rakuten Affiliate Network
BeFrugal is the fastest growing cash back and coupon website in the US. Founded and created in 2009 by Jon Lal, BeFrugal strives to provide shoppers with maximum savings for minimum hassle.
BeFrugal is a free coupon and cash back website where you save $27 per order with coupons and earn an additional 7% cash back on average. BeFrugal features coupons for over 50,000 stores including all of the top 500 retailers and provides cash back for over 4,000 online retailers. BeFrugal is an easy and efficient resource for anyone looking to save money on retail, restaurant and grocery purchases, plan an upcoming trip or make a major purchase decision.
BeFrugal operates from its headquarters in Boston, Massachusetts and serves customers globally.
Affiliate marketing with Rakuten Affiliate Network seemed like a natural fit for BeFrugal because the team felt the key stakeholders in this space – the consumer, and retailers – were not being served adequately by existing supplementary affiliates.
Rakuten Affiliate Network is a very important partner and a clear choice given BeFrugal’s mission to provide shoppers with the best possible deals and cash back rates. It was a priority to work with top name brand retailers. Along with the quality partners available, BeFrugal was also interested in the ease of integration and the comprehensive set of reporting tools that Rakuten Affiliate Network provides.
BeFrugal’s objectives for affiliate marketing included:
Rakuten Affiliate Network’s reporting tools and analytics allowed BeFrugal to tap into important insights to better understand its users as well as optimize and improve sales with top retailers. Not only did these tools uncover what users are shopping for and their preferred brands, they also provided detailed data on seasonal and holiday shopping making it an essential part of their marketing strategy.
BeFrugal is the fastest growing cash back and coupon site in the United States and attributes a great deal of its success to Rakuten Affiliate Network. The site has helped consumers save on over $1 billion of purchases since the 2009 launch and expects to see over 50% YOY growth in 2015. BeFrugal values its reputation as a top publisher and partner for major retailers attributing that status to its involvement with Rakuten Affiliate Network.
Moving forward in its relationship with Rakuten Affiliate Network, BeFrugal plans to continue an accelerated rate of growth as well as build upon and better its relationships with retailers and members. The team is looking forward to providing its members with the best deals and highest cash back rates at top retail brands.