BeFrugal

Increased growth attributed to thriving affiliate partnerships

BeFrugal experiences 50% year over year growth with Rakuten Affiliate Network

Overview:
BeFrugal is the fastest growing cash back and coupon website in the US. Founded and created in 2009 by Jon Lal, BeFrugal strives to provide shoppers with maximum savings for minimum hassle.

BeFrugal is a free coupon and cash back website where you save $27 per order with coupons and earn an additional 7% cash back on average. BeFrugal features coupons for over 50,000 stores including all of the top 500 retailers and provides cash back for over 4,000 online retailers. BeFrugal is an easy and efficient resource for anyone looking to save money on retail, restaurant and grocery purchases, plan an upcoming trip or make a major purchase decision. 

BeFrugal operates from its headquarters in Boston, Massachusetts and serves customers globally.

Marketing Objectives:
Affiliate marketing with Rakuten Affiliate Network seemed like a natural fit for BeFrugal because the team felt the key stakeholders in this space – the consumer, and retailers – were not being served adequately by existing supplementary affiliates.

Rakuten Affiliate Network is a very important partner and a clear choice given BeFrugal’s mission to provide shoppers with the best possible deals and cash back rates. It was a priority to work with top name brand retailers. Along with the quality partners available, BeFrugal was also interested in the ease of integration and the comprehensive set of reporting tools that Rakuten Affiliate Network provides.

BeFrugal’s objectives for affiliate marketing included:

  • Building long-term relationships with both consumers and retailers
  • Increasing traffic to BeFrugal and improving user engagement
  • Providing the best deals, coupons and cash back at popular online stores

Strategy:
Rakuten Affiliate Network’s reporting tools and analytics allowed BeFrugal to tap into important insights to better understand its users as well as optimize and improve sales with top retailers. Not only did these tools uncover what users are shopping for and their preferred brands, they also provided detailed data on seasonal and holiday shopping making it an essential part of their marketing strategy.

Success:
BeFrugal is the fastest growing cash back and coupon site in the United States and attributes a great deal of its success to Rakuten Affiliate Network. The site has helped consumers save on over $1 billion of purchases since the 2009 launch and expects to see over 50% YOY growth in 2015. BeFrugal values its reputation as a top publisher and partner for major retailers attributing that status to its involvement with Rakuten Affiliate Network.

Future Plans:
Moving forward in its relationship with Rakuten Affiliate Network, BeFrugal plans to continue an accelerated rate of growth as well as build upon and better its relationships with retailers and members. The team is looking forward to providing its members with the best deals and highest cash back rates at top retail brands.

BeFrugal

Overview:
BeFrugal is the fastest growing cash back and coupon website in the US providing customers with maximum savings for minimum hassle. 

Success:
BeFrugal has helped consumers save on over $1 billion of purchases since the 2009 launch and expects to see over 50% YOY growth in 2015.

A word from BeFrugal:
"BeFrugal attributes a significant part of its growth and success to our relationship with Rakuten Affiliate Network. Not only have we grown 10x in the past 3 years, we have been able to drive new customers for our retailer partners, making this relationship a true win-win. We look forward to continuing to grow this partnership as we expand our cash back program."
- Jon Lal
CEO and Founder
BeFrugal