Discover the true performance of your marketing

Attribution

Finally, a consolidated, unbiased view of your marketing performance. Rakuten Attribution is an independent, stand-alone service of Rakuten Marketing following the recent acquisition of the award winning UK attribution solution DC Storm.

Achieve 'Measured Success' with Rakuten Attribution.

Attribution

Why Measured Success?

Our team of omnichannel marketing experts will work with you to gain a detailed understanding of your business and deliver customized reports, insights and strategies that help you achieve your goals.

Our methods and processes are focused on reducing big data to actionable insights, enabling you to optimize your marketing performance. 

The single source of truth

Uncover the value of all your marketing channels, their characteristics and the relationships between them.

The single source of truth
  • Advanced attribution model, customized to your business requirements
  • Increase your knowledge of the customer journey
  • Understand how each channel contributes to a conversion
  • Spend your marketing budget where it's most effective

Powerful and flexible technology

Rakuten Attribution is powered by a set of technology modules built with a focus on integration and data sharing, which are designed to be part of solutions that include third party tools and applications.

Attribution Tracking Highly configurable website, mobile app and display tracking 

Attribution Tracking
Highly configurable website, mobile app and display tracking

 

Measurement Hub Flexible database consolidates data from all channels and devices   

Measurement Hub
Flexible database consolidates data from all channels and devices

Attribution Reporting Dashboarding and reporting tools for in-depth analysis

Attribution Reporting
Dashboarding and reporting tools for in-depth analysis

Attribution Engine Advanced Attribution Engine supports standard and customized 

Attribution Engine
Advanced Attribution Engine supports standard and customized models



Expert service

Technology without experts to guide you seldom succeeds. Our attribution consultants are focused on maximizing benefits using our proprietary as an alternative to the generic approaches of many analytics consultancies. 

 Analysis and Insight Budgeting, business and performance insight from our experts 

Analysis and Insight
Budgeting, business and performance insight from our experts

Attribution Modelling Customized statistical attribution modeling that delivers 

Attribution Modelling
Customized statistical attribution modeling that delivers results

Roadmap to Success A planned, pre-agreed roadmap to add value at every step

Roadmap to Success
A planned, pre-agreed roadmap to add value at every step

Tracking and Tagging Accurate implementation and management of all tracking and 

Tracking and Tagging
Accurate implementation and management of all tracking and tags



With insights from our attribution model, reporting and the Rakuten Attribution team we’ve got a better understanding of how our channels are performing and how they interact with one another. This has allowed us to focus on the areas we know will best affect our digital marketing performance.

Kieran McAlpine
Paid Traffic Manager
Schuh

With insights from our attribution model, reporting and the Rakuten Attribution 

Our customized attribution model has given us unrivalled insight into the performance of our marketing and, as a result, we’ve been able to optimize our channels more effectively than ever before.

Using Rakuten Attribution data we were able to cut our PPC budget in half without it affecting our sales.

Sarah Bridgland
Ecommerce Business Analyst
lowcosttravel group

Our customized attribution model has given us unrivalled insight into the 

Rakuten Attribution is an integral part of INTO's ambitions to understand how students engage with us online. Their services have enabled us to understand the true value of our channels and how they work in combination.

Steve Rawlings
Assistant Director
INTO University Partnerships

Rakuten Attribution is an integral part of INTO\'s ambitions to understand how 

Rakuten Attribution's client support and training is outstanding and the dashboards are easy for marketers at all levels to understand.

Jack Hubbard
CEO
Propellernet

Rakuten Attribution\'s client support and training is outstanding and the 
LET\'S TALK!

LET'S TALK!

For more information on how Rakuten Attribution can improve your marketing performance, please get in touch.

LEARN MORE ABOUT ATTRIBUTION