Appleseed's

Benefits of consolidating multiple brands to a single network

Overview:
Solve the complexity associated with multichannel promotions and campaigns each attached to different affiliate networks.

Individual Appleseed’s brands had been independently driving their affiliate marketing programs, with each brand using at least one of the three major networks.

Marketing Objective:
Solve the inconsistencies in service that impact the bottom line when leveraging multiple affiliate networks. Consolidate all brands under one provider to drive efficiency.

Strategy:

  • Full service program management including pro-active trend analysis
  • A true consultative partner that would provide on-going advice, guidance and ideas in addition to analysis to help drive sales
  • Streamlined operations including creative and promotion management
  • A high level of transparency into overall program and individual publisher performance as well as category benchmark analysis
  • Proactive Publisher recruitment guidance
  • A network that could execute a quick, efficient migration process

Results:
Following consolidation with Rakuten Affiliate Network, formerly LinkShare:

  • Sales grew by 33% within the first six months
  • 80 newly acquired publishers accounted for 14% of revenue in the first six months
  • Year over year growth remains strong at 65% on average
  • Stronger relationships with publishers
  • The ability to simultaneously push out promotions across brands
  • Proactive trend insights and actionable ideas for increasing performance
Appleseed\'s

Overview
Appleseed's is a well known multichannel retailer of high quality women's apparel that had various brands on different affiliate networks. 

Solutions/Services
Appleseed's needed not just great technology, but a true partner that would help them streamline operations while providing strategic advice every step of the way.

Success
Their overall program grew 33% within the first 6 months and year over year revenue growth remains strong at a 65% average.

Future
Affiliate network consolidation allows Appleseed's the ability to push out promotions across brands and gives them proactive trend insights to increase their performance.