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San Mateo January 24 2017
Double-Digit YOY Revenue Growth
Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, today announced its FY2016 business results. Through its digital solutions, Rakuten Marketing reports double-digit year-to-date revenue growth of 17 percent over 2015. This year, Rakuten Marketing has expanded its offerings and technology to better equip marketers to reach target audiences and increase return on investment.
This year's results indicate that U.S. consumer spending is up year-over-year across marketing strategies. Site revenue increased 29 percent for display clients, while affiliate network and search sales grew by 28 percent and 22 percent, respectively. The company's recent acquisitions, Manifest Commerce and NextPerf, were also profitable, contributing 20 percent of incremental revenue for Rakuten Marketing in 2016.
"I'm thrilled to report that our continued investment in technology, insights and talent is driving performance for our clients as we grow and expand our business," said Tony Zito, CEO. "The pace at which consumer behavior is changing demands a lot of marketers; Rakuten Marketing is dedicated to staying ahead of the curve to empower marketers to create the most meaningful consumer experiences possible."
2016 highlights include:
Rakuten Marketing aims to use the momentum gained in 2016 to propel it forward as a leader in the advertising technology industry by empowering marketers with insights and technology to create influential consumer experiences.
About Rakuten Marketing
Rakuten Marketing's industry leading solutions empower marketers to thrive in their evolved role and achieve the full potential of digital marketing, efficiently and effectively, with data-informed insights that create consistent, engaging and influential experiences across screens. Offering an integrated solution, along with unique insights and consultative partnerships, Rakuten Marketing delivers the tools that marketers need to increase efficiency, productivity and performance.
Rakuten Marketing is a division of Rakuten Inc. (4755: TOKYO), one of the world's leading Internet service companies. The company is headquartered in San Mateo, California, with offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. Follow us on Twitter or learn more at http://rakutenmarketing.com.
Contact: Lisa Tadje, 1-801-718-9980, email@example.com