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Rakuten Affiliate Network
Formerly Rakuten LinkShare
Formerly Rakuten MediaForge
Formerly DC Storm
The American Heart Association is on a mission to fight the #1 killer of women: heart disease. Rakuten MediaForge worked to help create action around this cause by using engaging, online display ads to raise awareness of the Go Red For Women Initiative.
Rakuten MediaForge ran a pro-bono ad campaign supported by more than 1.3 million ad impressions donated by Specific Media and MediaMath. Incorporating multiple Go Red For Women brand assets directly into campaign ads, instead of teasing site content and hoping for clicks, greatly improved exposure to brand messaging and calls to action.
The campaign was multi-tier, including behavioral targeting, site retargeting and social media retargeting.
The result was a highly success brand awareness campaign: