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Rakuten Affiliate Network
Formerly Rakuten LinkShare
Formerly Rakuten MediaForge
Formerly DC Storm
AHAVA is the definitive Dead Sea Minerals beauty expert that brings innovation to every one of its products. The New York based company was founded in 1988 and has been responsibly harvesting its timeless ingredients to bring the finest in nature-inspired skincare for more than 25 years. AHAVA’s mission is to deliver the virtues of the Dead Sea by harnessing its most extraordinary ingredients and creating innovative and effective products for consumers worldwide. AHAVA is proud to provide products that are: paraben-free, SLS/SLES free, approved for sensitive skin, allergy tested, not tested on animals, and produced without petroleum, harsh synthetic ingredients or GMOs.
MARKETING OBJECTIVES & STRATEGY
AHAVA started an affiliate program to cost-effectively acquire new customers, increasing overall revenue growth for ahavaus.com. “Affiliate marketing is a top marketing channel and in our opinion, a requirement for any ecommerce program. We have found that it is not only cost-effective, but it’s also efficient in spreading the AHAVA marketing messages to partners to promote to their readers and shoppers.” - Grace Ortelere, Digital Marketing Manager, AHAVA
AHAVA chose to develop their affiliate program with Rakuten Affiliate Network citing the number of quality publishers and extraordinary customer service. “Rakuten Affiliate Network has one of the strongest account service teams amongst all the affiliate companies.” - Grace Ortelere, Digital Marketing Manager, AHAVA
The tools AHAVA used to implement a successful program include:
During the process of setting up a successful affiliate program, AHAVA learned tiered commission is a helpful tactic and on the other hand learned that revenue thresholds are not the best tactic for their program.
Since dedicating internal resources to the RAN program in 2013, AHAVA has seen:
AHAVA is working on implementing commission tiers based off of driving new customers, giving bigger commissions to those affiliates driving new customers to their website. In addition, AHAVA plans to continue outreach to affiliates with private offers and exclusive coupons. Lastly, they plan to focus on promotional social content with lifestyle affiliates. “As we grow as a brand and add more global ecommerce distribution, RAN will be a vital part of that growth.” - Grace Ortelere, Digital Marketing Manager, AHAVA