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Rakuten Affiliate Network
Formerly Rakuten LinkShare
Formerly Rakuten MediaForge
Formerly DC Storm
Effective Date: July 15, 2015
About Us/General Information
While certain areas of this website may be accessed and viewed by members of the public, not all visitors to this website may use the Rakuten Affiliate Network. The Rakuten Affiliate Network is available for use only by persons or entities that join the Rakuten Affiliate Network as either an “Advertiser” or a “Publisher.”
Only persons or entities that operate websites through which they conduct a business are eligible to become Advertisers. Publishers must be corporations or other legal entities or adults (at least of the legal age to be able to enter into contracts in the jurisdiction in which they reside) that also manage or operate websites which they use to conduct a business or generate revenues. In order to become an Advertiser or Publisher, a person or entity must apply for membership and have the application accepted by Rakuten Marketing, which includes accepting certain contractual terms.
Information Collected from Visitors to this Website
We gather standard information that accompanies internet transmissions (e.g. IP Address), which in some jurisdictions may be considered personally-identifiable information. Other than this information, we do not gather personally-identifiable information about or from visitors to or users of this website solely as a result of such visits or usage, other than from (i) people requesting to be contacted with more information about Rakuten Marketing offerings, (ii) persons or entities whom we allow to join Rakuten Affiliate Network as an Advertiser pursuant to a written contract that we and the Advertiser sign and physically deliver (an “Advertiser Agreement”) and (iii) persons or entities whom we allow to join the Rakuten Affiliate Network as a Publisher pursuant to an “online” contract that the Publisher can review on the Publisher registration page on this website and agree to by clicking on a button on that page or other agreement between us and the Publisher (a “Publisher Agreement”). We use the personally-identifiable information submitted with inquiries about Rakuten Marketing’s offerings to respond to those inquiries.
We believe it is important to provide added protection for children online. We encourage parents and guardians to spend time online with their children to participate in and monitor their online activity. Rakuten Marketing does not knowingly collect any personally identifiable information from children under the age of 13. If a parent or guardian believes that Rakuten Marketing has in its database the personally-identifiable information of a child under the age of 13, please contact email@example.com and we will use our best efforts to remove the information from our records.
Information about Advertisers
We use a “template” form of contract to enroll Advertisers. That template changes from time to time and is accessible only by Advertisers or prospective Advertisers. We do not publish our template Advertiser Agreement on this website. We do provide the template to prospective Advertisers with whom we are interested in pursuing a business relationship with us. Each such prospective Advertiser is encouraged, and has the opportunity, to review the template and any incorporated policies, including the terms that define the respective obligations of Rakuten Marketing and the Advertiser regarding use and disclosure of confidential information and privacy. Rakuten Marketing’s rights and obligations with respect to the disclosure and use of the information we gather about any Advertiser are governed by the Advertiser Agreement that we and the Advertiser sign.
Prospective Advertisers are required to submit certain personally-identifiable information (e.g. Company name, phone and email address) on our websites in ordered to be contacted in connection with one or more of our advertising services. If we do not enter into an agreement with such Prospective Advertiser, then we may (but have no obligation to) retain the information that the applicant provided on our website. Retention of such information may be restricted under applicable laws, and we will delete information in accordance with these laws. We will not disclose this information to third parties except, as follows:
Information about Publishers
In order to join the Rakuten Affiliate Network as a Publisher, a person or entity has to apply for membership by completing an “online” application on this website. The online application requires personally identifiable information about the applicant. The application form may be viewed by clicking on the Publisher registration page of this website. Besides the information that we gather by means of the online application, we may obtain a great deal of personally-identifiable information about a Publisher through a variety of online or offline means. That information includes the Publisher’s contact information, Taxpayer Identification Number (which may be an individual’s Social Security Number), VAT registration numbers or other foreign tax identification numbers (for the Rakuten Affiliate Network operated outside of the U.S.), as well as information about the business conducted by the Publisher on its website related to the use of the Rakuten Affiliate Network, including information about the online marketing strategies and plans and the kinds and volumes of transactions conducted through the Rakuten Affiliate Network generally and with specific Advertisers. We may use third party vendors to authenticate and/or supplement the information a Publisher applicant submits.
Rakuten Marketing’s rights and obligations with respect to the disclosure and use of the information we gather about any Publisher are governed by the Publisher Agreement that we enter into with that Publisher. Usually, that Publisher Agreement is an “online” form that, as a condition to joining the Rakuten Affiliate Network, we require each Publisher to accept by clicking on a button on the Publisher registration page of our website used for the Rakuten Affiliate Network. In a few special cases, the Publisher Agreement may be a paper document that is manually signed and physically delivered. We post on the Publisher registration pages of this website our “template” form of contract by which we enroll Publishers. That template changes from time to time and may incorporate policies that we also publish on this website. Each prospective Publisher is encouraged, and has the opportunity, to review the template and any incorporated network policies, including their terms that define the respective obligations of Rakuten Marketing and the Publisher regarding use and disclosure of confidential information and privacy.
All applications for membership as a Publisher are subject to Rakuten Marketing’s acceptance. If we do not accept an application, then we may (but have no obligation to) retain the information that the applicant provided in the online application. Retention of such information may be restricted under applicable laws, and we will delete information in accordance with these laws. We will not disclose this information to third parties except as follows:
If we accept an application for membership in the Rakuten Affiliate Network as a Publisher, we do retain the information that the applicant provided in the online application. We may also obtain other information about our Publishers during the course of their usage of our networks, including, but not limited to, information about the volumes of business they conduct through the Rakuten Affiliate Network with Advertisers or others. We may, but are not obligated to, retain the information that we obtain about any Publisher after that Publisher leaves the Rakuten Affiliate Network.
We may use and disclose the information we have or acquire about any Publisher as provided in the Publisher Agreement, which such Publisher enters into with Rakuten Marketing. The template form of Publisher Agreement gives Rakuten Marketing broad discretion in using and sharing the information that Publishers provide to us, including the right to furnish any or all of that information to Advertisers or other third parties. Rakuten Marketing is not responsible or liable for any use or disclosure by any Advertiser or other third party of information about any Publisher that we furnish.
Data about Customers of Advertisers and Publishers
In providing our affiliate marketing, search management and related services, Rakuten Marketing does not deal directly with the customers of Advertisers or Publishers. We enable Advertisers and Publishers to create links between their own websites. A visitor who clicks on an Advertiser’s banner or other promotion on a Publisher’s website is redirected, through our website, to the Advertiser’s website, where he or she may purchase a product or service or engage in another transaction or activity that entitles the Publisher to compensation from the Advertiser. As a result of such redirection through our website, our technology automatically records the IP (Internet Protocol) address of the browser used. In addition, during such redirection, we may place one or more “cookies” on the hard drive of the visitor’s computer through his or her Web browser.
For Microsoft Internet Explorer: http://www.microsoft.com/infor/cookies.htm
For Mozilla Firefox: http://support.mozilla.com/en-USkb/Options+window+-
Google Chrome: https://support.google.com/chrome/bin/answer.py?hl=en&answer=95647&p=cpn_cookies
Do Not Track
There is currently no universally recognized standard for Do Not Track signals. Accordingly, at this time, cookies used on our website and used in providing our services do not respond to any Do Not Track signals or browser settings. You may opt-out of receiving cookies by adjusting your web browser settings to reject cookies. A detailed summary of cookies can be found below under “Data about Customers of Advertisers and Publishers.”
We have implemented reasonable security measures in order to protect information from loss, misuse and unauthorized access, disclosure, alteration or destruction. These include firewalls, data encryption redundancy and intrusion detection. Our employees are made aware of and are accountable for compliance with these procedures. Please note, however, that no method of transmission over the Internet or method of electronic storage is 100% secure. As a result, although we strive to protect your information, we cannot ensure or warrant the security of your information against any possible loss or unauthorized access.
Your California Privacy Rights
California Law permits our customers who are California residents to request certain information regarding our disclosure of personally identifiable information to third parties for their direct marketing purposes. To make such a request, please contact us by email, firstname.lastname@example.org or write to us at the address listed under Contact Information.
Transfers from the EU
If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personally identifiable information to the United States to Rakuten Marketing. You may revoke this consent at any time by contacting Rakuten Marketing at the address indicated below, although this may require Rakuten Marketing to restrict your use of the Site.
Change in Control
Consumers with questions about our privacy practices or who wish to have their personally identifiable data corrected or removed may contact us by email at email@example.com.
Our postal address is:
Rakuten Marketing LLC
215 Park Ave. South, 9th Floor
New York, NY 10003
The European data controller for purposes of this Policy is Rakuten Marketing Europe Limited. If you are within the European Economic Area, you may contact the European data controller at the following address:
Rakuten Marketing Europe Limited
16 Holborn, 4th Floor
London WC1V 6BX
Rakuten Marketing complies with the U.S.-EU Safe Harbor Framework and U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal identifiable information from European Union member countries and Switzerland. Our privacy practices are consistent with the European Union Data Protection Directive and the U.S. Department of Commerce Safe-Harbor Program Principles of notice, choice, onward transfer, security, data integrity, access and enforcement. We have certified that we adhere to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view the company's certification, please visit http://www.export.gov/safeharbor/.
Rakuten Marketing participates in the U.S. - E.U. Safe Harbor framework and the U.S. - Swiss Safe Harbor as set forth by the United States Department of Commerce. As part of our participation in the safe harbor program, we have agreed to TRUSTe dispute resolution for disputes relating to our compliance with the Safe Harbor Privacy Framework. If you are an European Union citizen and have any complaints regarding our compliance with the Safe Harbor you should first contact us at firstname.lastname@example.org. If contacting us does not resolve your complaint, you may raise your complaint with TRUSTe. Please click here for fax and postal mail information. TRUSTe's Dispute Resolution process is only available in English.